eBay is the #1 auction site in the world right now. If you’ve watch video-1 of John Reese’s Traffic Secrets 2, you’ll find out that John mentioned eBay as one of his site that he use to generate traffic.
Sometime ago, I’ve learned something from Charles Heflin of SEO2020 on how he uses eBay as a tool. Savvy internet marketers uses eBay to find out what the ‘hungry’ market are looking for. In short, market targeting.
eBay happens to have a site for you to check out the trending actions, what items are being searched most, hot picks, etc. That is pulse.ebay.com. Great subdomain name! The heartbeat of eBay.
As of today, 5th of July 20008, the top of the search list is WII, followed by IPod, Xbox 360, Coach, & IPhone. PSP ranks #8. What does that tell us? This is where the hungry market are. It seems that the video games arena is still hot. Knowing this vital information, you could then create a strategy to figure out what to offer this hungry market.
Most of the failure of internet marketers out there who are starting out is their failure to figure out what their target market is. If you know what your potential customers are hungry for, and provide them what they want – by recommending or giving them your input on how to help them, you’ve got yourself what most of them don’t get – a SALE.
In the next few days, I will discuss something that I have been experimenting for a while. Creating niche sites with eBay items. Some of you might ask, ‘Why do you have to create a site like that when these customers could just go to eBay?’ We’ll tackle that in our series – Capitalizing on eBay!
We’ll use a platform that I am very familiar with – WordPress and work the pages to show auction items on eBay. Stay tune….
